Tesco Bank
A banking app built from the ground up.
The work
Tesco Bank was one of the original challenger banks, with an advantage no other bank had: Tesco. The design team I led built its app from the ground up, joining everyday banking to Clubcard loyalty and rewards, and to payments in Tesco’s stores.
The design job was the join: making a bank feel like part of something people already used every week. [Add one result you can stand behind; the old five-star rating needs a source or goes.]
What it taught
People don’t want another relationship with a brand. They want the one they already have to work better.