Laid & Wove
A publishing house run on agents.
Laid & Wove makes collectible books for enthusiasts: golf, wine, motorsport and more. The first, So you think you know Golf, is a quiz and puzzle book structured like a round.
The interesting part is underneath. Laid & Wove is run the way an AI-native company should be: agents do the volume of the work, and people make the calls. A brief becomes a book chapter by chapter, through fact-checking and playtesting loops. The illustrations are fictional golf holes generated from Scottish-coast LIDAR terrain, so no real course is copied. The product photography comes from a Blender pipeline rather than a studio, and the campaigns are produced and published through the same system, with a person approving each one.
I lead product and brand: the engine that makes the books, the identity, the site and the campaigns.
