Making play more rewarding
We worked with Lego to take a fresh look at how they could use digital as part of the mix to build loyalty among their different audiences, and create meaningful reasons for people to engage with the brand, as well as share data and insight with Lego outside of the point of sale.
Working withe Lego’s head of loyalty we reviewed the current thinking and through workshops and structured ideation, examined starting points to think differently about how to maximise the value to their differing audiences among both children and adults.
Impact
We created a set of actionable recommendations to inform the creative and digital strategy to build more connections with fans of Lego. Our work helped Lego to properly orient themselves to the range of opportunities they had to draw together different aspects of their business to deliver innovative new loyalty propositions that would ultimately deliver tangible business benefit, as well as delight fans with a more fulfilling brand experience.
